About Hemp'in

Digital infrastructure for a global hemp industry.

Hemp is grown, processed and traded on every continent, by an industry that has never had shared infrastructure. Hemp'in is building it: the directory, the atlas and the connective tissue that lets an industry this scattered behave like one.

The problem

Hemp is not one industry. It is a dozen, and none of them can see each other.

Fibre, grain, hurd, seed oil, cannabinoids, textiles, construction, bioplastics — different supply chains, different buyers, different regulations in every country. A grower in Thailand and a builder in France are in the same industry on paper and have no way to find each other in practice.

What exists instead is trade shows three times a year, a scattering of national associations, and knowledge that lives in people's heads. Every serious industry eventually gets shared infrastructure — a registry, a map, a standard. Hemp never got one.

How we are building it

MAP

Make everyone findable

A real page for every company, place and event — public, shareable, and claimable by whoever it belongs to. You cannot trade with people you cannot find.

ATLAS

Make the knowledge checkable

What is legal where, what hemp actually makes, and where the science stands — sourced, cited, and never asserted from memory.

TRADE

Then make trade possible

Only once the first two exist. A marketplace built before the map is a shop on a street with no addresses.

How we work

Being listed is free, and stays free

A directory you can pay your way up is worth less than one you cannot. The moment placement is for sale, the map stops being evidence of anything.

A claim needs a source

If we cannot cite it, we do not publish it. An inference is never dressed up as a fact, and where two sources disagree we say so rather than picking the tidier one.

Your page is yours

Claim it and it is yours to correct. Ask to be removed and you are removed — being in a directory should never be something that happened to you.

Built in the open

What is finished, what is half-built and what is switched off are all stated plainly. There is a page for that, and it is not written in marketing tense.

Who's building this

Paul Iglesia

I'm Paul Iglesia. I spent fifteen years connecting businesses across markets — thirteen of them in Shanghai — working with brands, farms and factories across fashion, food and agriculture. Somewhere in that I lost interest in marketing other people's products and became interested in materials.

In 2021 I founded Global Hemp Service, a consultancy that ended up building a small marketplace linking brands, farms and factories. It worked, in the sense that the connections were real and business got done. It didn't work, in the sense that every introduction started from zero. There was no map, so each one had to be made by hand — and a business built on making introductions by hand does not become an industry's infrastructure. It becomes a bottleneck with a person in it.

Hemp'in is the answer to that. Not a bigger marketplace — the layer underneath one. The directory, the atlas and the shared record that should have existed before anyone tried to trade on top of them.

I'm based in Paris now, building this with a growing network of representatives and partner organisations in the countries on the map. If your company is listed here and something is wrong, I'd rather hear it from you than have it stay wrong — that's what the claim button is for.

And BUD

BUD, the Hemp'in mascot

BUD is the other half of how this gets made. Hemp'in is one person and a set of AI collaborators working in the open — which is the honest answer to how a directory of this size, an atlas of two hundred and thirty-seven countries and a calendar for a whole industry came out of a small operation in Paris.

BUD reads the research, keeps the record straight, and argues with me when a number on a page does not match the number in the database. A surprising amount of this platform exists because something refused to ship a figure it could not source.

You will meet BUD properly later: an assistant that answers questions about hemp from cited science rather than from the internet's opinion of it, and that says I don't know when it does not. It is built and deliberately switched off until it can do that well enough to be worth your time. When it is on, it will be on this page too.